Most owners set their marketing budget by feel — last year’s number, or whatever the agency asked for. Your occupancy has an opinion. Get the number your asset actually calls for, in 60 seconds.
Built by Digital Mules — an Inc. 5000 recognized agency that has helped 130+ communities on a simple rule: leases, not clicks.
No spam. Your breakdown appears instantly.
Budgets are built per door — unit count anchors everything.
The calculator works backward from the leases you're missing: how many doors sit vacant, what each one costs you monthly, and what it takes to close the gap at benchmark cost-per-lease. Stabilized asset? It sizes a protect-the-roll budget instead.
Vacant doors × average rent = the monthly revenue your marketing exists to recover. That's the ceiling that makes any budget rational.
We benchmark media spend against the cost to generate one signed lease in your market — not impressions, not clicks, not "engagement."
Media doesn't manage itself. The budget includes execution — strategy, creative, tracking, reporting — priced per door so it scales with the asset.
Digital Mules executes the whole plan — paid media, creative, landing pages, tracking, and reporting — for a transparent per-door fee that's already inside your recommended budget. You're a developer, not a marketer. Let us carry the weight.